VDRs: a catalyst in accelerating business growth trajectories

Deal management is the process of keeping track of and analyzing deals regardless of where they are in your sales pipeline. It’s also the process of working with your team throughout the sales cycle in order to improve the quality of your sales and, ultimately, increase conversion.

The first step is creating an efficient deal management process that aligns with your sales strategy and clearly describes the stages each deal needs to progress through. This will help your team gain complete pipeline visibility and streamline time-consuming, repetitive tasks that impede productivity.

Then, make sure that all deals are placed in a central location so that you can keep track of the performance of each deal and analyse their results. Freshworks makes the process easier by creating a feed of all information related to an opportunity. This view lets you add tasks and the amount of time that you spent on deals. You can also tweet about people.

After you have established clear expectations and timelines for each stage of the process, you should create mutual action plans (MAPs) together with your prospects and customers to ensure both parties are on the same page about what must be done, when it needs to be done and by whom. This will result in more predictable and efficient workflows, which will increase the chances of closing each deal.

When a potential customer is in the point of converting it is important not to allow to lose focus or get distracted by other things. With a centralized, organized handoff procedure in place, even your less experienced reps will be able to confidently take the lead and keep the deal moving forward.