A successful deal is a win-win for both parties. It can be measured in a variety ways. While each deal is unique, there are some key qualities that every successful partnership must exhibit.
Prepare thoroughly
Before you sit down at the negotiation table It is crucial to plan thoroughly. This includes studying the market landscape and identifying potential synergies. It is also crucial to know your counterpart’s objectives, priorities and motivations. Understanding the other side can help you gain more leverage and ensure that the deal is successful.
Be prepared for unexpected events
Deal making is an unpredictable process, and unexpected twists can cause a reversal of plans. It is crucial that all parties are prepared for the unexpected, whether that’s due to an unexpected discovery of a regulatory issue, a lawsuit or any other unexpected situation. This can include having backup plans and an exit plan in place in the event that the plan fails to go through.
Find the most important people
Buyers should focus on retaining the key team members of a target company after a sale. It is common for acquirers to fail to retain their top talent, which could hinder post-acquisition growth and reduce value. It is vital to comprehend the culture of the target and its value drivers to ensure that it is compatible with the acquiring company’s. This will help to ensure that the business acquired can continue to grow revenue, even after a deal. It is not unusual for a buyer to experience a decline in revenue following an acquisition. This is because the acquired team is focused on achieving the revenue goals and synergies set before the acquisition.